1 / 2022

New sales organization – introducing directors and managers

With the new year came the previously mentioned change in the organization of sales in ARMATURY Group. In the spring of 2021, the management of the Vexve Armatury Group, of which ARMATURY Group is a part, accepted a new strategy for 2021-2024.

The main points of the strategy include a precise definition of the areas in which the group will develop further in the future. These are the five industrial segments: gas, power, metallurgy, district energy and petrochemicals.

In connection with this strategy, ARMATURY Group has made a change in the organization of sales since 1 January 2022, which is now divided according to these segments. Preparation for this change began in the autumn of 2021 with the gradual redistribution of the sales team into three main groups – gas, power and metallurgy, including customer segmentation, preparation of sales plans, business cost plans and distribution of employees into offices.

Toward big goals

ARMATURY Group wants to be the market leader in Central and Eastern Europe, wants to actively develop in Western Europe and beyond Europe, and continue to strengthen its position in the Gulf markets. The main goal of these steps is to provide customers with a better business service, better share and use experience in the production and operation of valves, and overall be successful in each segment. Customer satisfaction remains number one priority.

Winning team

As part of the new business organization, ARMATURY Group established three new departments, according to individual strategic segments. Let's introduce the directors and managers of individual departments.


Business Director: Ing. Libor Kremel, MBA
Sales Director – Central Europe: Ing. Michael Slaný
Sales Director – West Europe: Ing. Petr Bolík
Sales Director – Eastern Europe and CIS: Zbyněk Patschka
Sales Director – Overseas: Mgr. Stanislav Herudek


Business Director: Ing. Sami Leinonen
Sales Director – Central Europe: Zdeněk Kročil
Sales Manager – West and Eastern Europe: Radim Pochopien
Sales Manager – Eastern Europe and CIS: Bc. Ján Puffler


Business Director: Ing. Adam Bajer
Sales Director – Central Europe: Jaroslav Kocur
Sales Director – West Europe and Overseas: Ing. Daniel Přibyla, MBA
Sales Director – Eastern Europe and CIS: Petr Boček

For more information:

Libor Kremel, Commercial Director